Johanna Zemmelink

Johanna Zemmelink
President and Principal Consultant


Johanna is President and Principal Consultant of Johanna Zemmelink + Associates, an independent compensation consulting firm operating since the beginning of 2014. She is a compleat, accomplished expert in all areas of broad-based Compensation, including development of Total Rewards strategy and design of base pay structures, variable pay programs, and sales compensation plans.

With over 25 years of human resources consulting experience gained at two major consulting firms, (most recently at Aon Hewitt for 16 years), Johanna has a track record of meeting and exceeding client expectations with a focus on engaging with and meeting the needs of the business.

She is a professional who also intimately understands the needs of the internal HR function, having served as the Director of Compensation in an internal consulting role for one of Canada’s largest employers.

Areas of Specialization

Johanna’s consulting work covers has covered hundreds of clients in a broad range of industries in private, public and not-for-profit sectors, including professional services. She focuses primarily on the development of integrated total reward strategies as well as of robust, foundational compensation programs to support business/ organization objectives, in particular:

  • Developing total reward strategies articulating the philosophy as well as guiding and design principles around total rewards
  • Designing and implementing job design and job levelling programs (both traditional job evaluation and role profiles)>
  • Designing base pay delivery programs
  • Designing, modeling and implementing incentive pay and sales compensation programs. Integrating compensation programs with talent management programs
  • Analyzing market competitiveness of total compensation
  • Serving as an expert resource on complex pay equity/legal files


Raised on a dairy farm in Southwestern Ontario, her consulting career has taken her far afield, across Canada, and into the US, and even the Middle East. An alumna of the University of Waterloo, Johanna holds an honours BA in Economics and Applied Studies with a minor in Personnel and Administrative Studies. She is an active member of the GTA Rewards Association (serving as a breakfast session moderator) and WorldatWork.  She spoke at the 2012 WorldatWork Canadian conference and the 2015 conference of the The Law Office Management Association on the integration of talent management and reward programs.

Monique Attinger

Monique Attinger

Monique has been a business consultant and project management professional since 1987. Her experience across divergent businesses gives her a broad and deep business understanding, in combination with her ability to quickly learn the ropes and speak the language used by your organization, allows her to translate best practices and relevant parallels from other environments into yours.


Monique’s consulting work has covered private, public and not-for-profit sectors and a broad range of industries. Recent HR projects include:

  • Support for the development of a sales compensation program for a large technology organization
  • Market benchmarking for a large national legal firm
  • Support for implementation of role profiles and salary structure at Canada’s most prestigious children’s hospital
  • Development of Job Family profiles for a marquee sports and entertainment conglomerate
  • Support for the development of a job evaluation and pay equity approach at a mining and building products company
Laura Hirsh

Laura Hirsh

Laura is an HR consultant with 10 years experience in compensation, job family profiling, performance management, and employee engagement. Her skills in project management and problem solving allow her to advise clients on their human resources challenges and opportunities, with a track record of meeting and exceeding client expectations.


Laura’s consulting work has covered private, public and not-for-profit sectors and a broad range of industries. Recent projects include:

  • Job family profiling for Canada’s most prestigious children’s hospital and for a regional health authority amalgamating nine hospitals and dozens of other healthcare and personal care facilities
  • Group facilitation, job family profiling, market benchmarking, and custom survey design, collection and analysis for Canada’s largest legal professional association
  • Group facilitation, job family profiling, and market benchmarking for one of Canada’s largest and fastest growing waste management companies
  • Job family profiling for an oil refinery


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